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- January 2007 (16)
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Hi, this is Jill Russell reporting from Melbourne, Australia. Riding the city tram in the late afternoon in Melbourne, it finally hit me. I wasn’t in Kansas anymore. I mean, besides the fact that I was the perfect personification of any red, white and blue blooded American woman; I noticed that I was one of the only people not reading the evening newspaper. This was not just one of those rare city observations. This was the norm in almost every nook and cranny of the city.
The most fascinating part about this habit is that young and old Melbournians participated. To compare it to the US, newspaper readership is like a spectator sport. Some people were loyally cheering for Fairfax’s The Age and some were tipping their hats to Murdoch’s The Australian. As every good journalist is supposed to do, I tried to remain neutral. Needless to say, my neutrality didn’t last long.
As the week progressed, I found my self sitting in the main conference room of The Age. The Australians must know the key to any American college student’s heart is free food, because the staff had strategically placed tea and desserts upon arrival. While sitting in my plush executive chair, sipping my Earl Grey, I felt like I was fitting right in at The Age. The charming and handsome Fairfax communication director Nigel Henham talked to the group about the similarities, but mostly the differences in the Australian/ US newspaper process.
One of the most fascinating titbits I learned was that The Age has put a large emphasis and a fair sized budget towards media education in schools. I was completely surprised by this. Print journalists have set up a partnership with hundreds of schools around Australia, providing lesson plans, projects, and even easy to read kid-friendly newspapers explaining recent current events around the world. The Age is not only focused on their current newspaper readers, but it also shows an avid commitment to sustaining their newspaper readers for the future.
Yours,Jill Russell, Pacific Lutheran University
