The News Tribune Business Team will keep you updated on what's happening in the South Sound and beyond. Check here for news about economic development, aerospace, shopping and much more.
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Contributors
Marce Edwards is the business editor. She has been at The News Tribune for seven years and has written about technology and big businesses in the South Sound including Weyerhaeuser and Russell. Before moving to Tacoma, she worked at The Idaho Statesman in Boise. She is a Northwest native who likes to garden and refuses to use an umbrella. She lives in Tacoma with her husband and two kids.
C.R. Roberts is a Tacoma native. Before joining The News Tribune, he worked as a freelance writer and part-time cowhand on a cattle ranch in Northern Idaho. He writes about small business, personal finance and other business issues.
John Gillie writes about the aerospace and airline industries, commercial development and consumer issues. During his 30-year-tenure at The News Tribune he has covered issues as diverse as the Native American fishing rights disputes, crime and the courts, the wood products industry and energy. He lived in Tacoma with his family for 25 years, but now lives in Kent because his wife heads a five-state non-profit foundation headquartered in Ballard, and it only seemed a sensible compromise to make considering their workplaces are 40 miles apart.
Kelly Kearsley has been a business reporter at The News Tribune since 2005. She covers the Port of Tacoma and international trade. Being born and raised in Spokane she’s used to living in cities with inferiority complexes and, in fact, prefers it. Prior to working at The News Tribune, she spent three years as a reporter for The Bulletin in Bend, Oregon and another year working stints for The Associated Press and Seattle Times. She graduated from Pacific Lutheran University. She lives in Tacoma with her husband and miniature schnauzer.
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According to numbers released today by the Audit Bureau of Circulations, The News Tribune has followed a nationwide trend of circulation losses.
A News Tribune spokeswoman has emphasized that readership remains strong, and that the online presence of The News Tribune continues to grow.
Daily paid circulation of The News Tribune fell from 119,077 to 111,778, or 6.1 percent, from a year ago. Sunday circulation totaled 125,955 against a previous 131,212, for a decline of 4 percent.
Daily readership of The News Tribune in Pierce County stands at 282,381, said Cathy Brewis, News Tribune marketing director, and Sunday readership totals 322,751.
David Brown, News Tribune vice president of circulation, said, “We have increased the quality of our subscriptions. We are distributing fewer free copies to home subscribers.”
“We are retaining more of our existing subscribers,” Brewis said.
She also said online measurements continue to grow. The number of monthly unique visitors increased 7.5 percent for the six months just ended, at 829,027, versus the prior six months, at 770,824. Page views on thenewstribune.com grew 12.7% during same period with an average of 5.4 million pages viewed per month during the most recent six months.
Much of the loss in circulation was due to the planned elimination of “intermittent subscriptions,” which are less valuable to advertisers, Brewis said.
According to Bloomberg News, daily circulation nationwide dropped 3.6 percent and Sunday print circulation fell 4.6 percent. Among Seattle newspapers, daily circulation rose 0.8 percent and fell 3.4 percent on Sunday.
