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Marce Edwards is the business editor. She has been at The News Tribune for seven years and has written about technology and big businesses in the South Sound including Weyerhaeuser and Russell. Before moving to Tacoma, she worked at The Idaho Statesman in Boise. She is a Northwest native who likes to garden and refuses to use an umbrella. She lives in Tacoma with her husband and two kids.
C.R. Roberts is a Tacoma native. Before joining The News Tribune, he worked as a freelance writer and part-time cowhand on a cattle ranch in Northern Idaho. He writes about small business, personal finance and other business issues.
John Gillie writes about the aerospace and airline industries, commercial development and consumer issues. During his 30-year-tenure at The News Tribune he has covered issues as diverse as the Native American fishing rights disputes, crime and the courts, the wood products industry and energy. He lived in Tacoma with his family for 25 years, but now lives in Kent because his wife heads a five-state non-profit foundation headquartered in Ballard, and it only seemed a sensible compromise to make considering their workplaces are 40 miles apart.
Kelly Kearsley has been a business reporter at The News Tribune since 2005. She covers the Port of Tacoma and international trade. Being born and raised in Spokane she’s used to living in cities with inferiority complexes and, in fact, prefers it. Prior to working at The News Tribune, she spent three years as a reporter for The Bulletin in Bend, Oregon and another year working stints for The Associated Press and Seattle Times. She graduated from Pacific Lutheran University. She lives in Tacoma with her husband and miniature schnauzer.
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Another well-known department store chain has snagged a celebrity endorsement. And something the others don't have, at least yet: An MTV-produced movie.
According to an Associated Press story, Sears will begin selling clothes and accessories designed by hip-hop artist LL Cool J. And look for a film in August shot at Sears with actors wearing Sears clothing.
Here's an excerpt of the AP story, which I spotted at the Houston Chronicle:
After spending years trying to get shoppers to embrace its softer side, the ailing retailer is still known more for its hardware than handbags. So its latest strategy to stem slumping sales is trying to tap yet another new market: the young, hip and urban.
"While mom may decide what the acceptable place is to shop, the kids are deciding what clothes they want and what places have it," said Richard Gerstein, Sears' chief marketing officer. "If we come out of our season with much more relevance with this group, and improving our sales and profitability with this group, we think it's a big win."
Whether the initiatives can help Sears shed its stale image is up in the air. But what's certain, experts say, is that the chain led by financier Edward Lampert desperately needs to reinvent itself if it's going to survive.
