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Marce Edwards is the business editor. She has been at The News Tribune for seven years and has written about technology and big businesses in the South Sound including Weyerhaeuser and Russell. Before moving to Tacoma, she worked at The Idaho Statesman in Boise. She is a Northwest native who likes to garden and refuses to use an umbrella. She lives in Tacoma with her husband and two kids.
C.R. Roberts is a Tacoma native. Before joining The News Tribune, he worked as a freelance writer and part-time cowhand on a cattle ranch in Northern Idaho. He writes about small business, personal finance and other business issues.
John Gillie writes about the aerospace and airline industries, commercial development and consumer issues. During his 30-year-tenure at The News Tribune he has covered issues as diverse as the Native American fishing rights disputes, crime and the courts, the wood products industry and energy. He lived in Tacoma with his family for 25 years, but now lives in Kent because his wife heads a five-state non-profit foundation headquartered in Ballard, and it only seemed a sensible compromise to make considering their workplaces are 40 miles apart.
Kelly Kearsley has been a business reporter at The News Tribune since 2005. She covers the Port of Tacoma and international trade. Being born and raised in Spokane she’s used to living in cities with inferiority complexes and, in fact, prefers it. Prior to working at The News Tribune, she spent three years as a reporter for The Bulletin in Bend, Oregon and another year working stints for The Associated Press and Seattle Times. She graduated from Pacific Lutheran University. She lives in Tacoma with her husband and miniature schnauzer.
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Thursday, August 21st, 2008
Posted by Marce Edwards @ 06:54:53 am
You had to know that Microsoft was annoyed by those Mac vs PC ads. Now the company is striking back.
Jerry Seinfeld will be one of the key celebrity pitchmen in Microsoft Corp's $300 million advertising campaign aimed at changing its image, the Wall Street Journal said on Thursday, citing people close to the situation.
Seinfeld, known for his eponymous television sit-com, will appear in ads with Microsoft Chairman Bill Gates and will receive about $10 million for the work, the report said.
The attempted image overhaul comes in the wake of Apple's "Mac vs. PC" ads, which feature a nerdy PC guy getting upstaged by a hip Mac counterpart. Reuters reports.
The new ads, likely to debut on Sept. 4, is expected to use some variation of the slogan "Windows, Not Walls," the paper said.
For its new campaign, Microsoft also considered a range of other famous personalities, including comedians Will Ferrell and Chris Rock, the paper said, citing people familiar with the matter.
Categories: General
• 13 comments
COMMENTS:
"Windows, Not Walls"
Really? Is that all they can come up with? Do you think Seinfeld will have that geeky grin on his face, the one that suggests he doesn't believe what he's saying? Funny how Mac never had to use star power, they just make stuff that works.
Really? Is that all they can come up with? Do you think Seinfeld will have that geeky grin on his face, the one that suggests he doesn't believe what he's saying? Funny how Mac never had to use star power, they just make stuff that works.
Mac never had to use star power?! More Apple Myth. I doubt they paid them $10mil, but the guys on the Mac vc PC ads weren't exactly off the street.
And poor pungentsound, the list could get quite long if you want to start with who did what first between MS and Apple with both of them being innovators and both of them borrowing from each other and other companies as well.
And poor pungentsound, the list could get quite long if you want to start with who did what first between MS and Apple with both of them being innovators and both of them borrowing from each other and other companies as well.
Of course, m9. Apple never has EVER actually "innovated" anything. The GUI? The mouse? the MP3 player? Try to name a single Apple "first" and you'll come up incredibly short.
What they DO manage to accomplish is market their overpriced, incompatible dreck incredibly well. Steve Jobs is a talented salesman. And that's pretty much all he is.
What they DO manage to accomplish is market their overpriced, incompatible dreck incredibly well. Steve Jobs is a talented salesman. And that's pretty much all he is.
I guess this article may be considered news by those in the advertising biz. Next time you shell out your hard earned money for technology, remember that this is what a large proportion of the cost of your over-priced Mac gadgets and lame Windows operating systems is paying for. When you Mac lovers tire of your no-longer-hip gadgets and you Windows lovers cast off your 'obsolete' hardware, send it my way. I'll load either with a solid, stable, secure operating system along with some free and open source software and get many more years of use from it. Proprietary solutions and predatory practices have no place in a world choking on its toxic electronic garbage. Wake up technology consumers and business owners, it's long past time to consider GNU/Linux and FOSS. Google it!
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