News Tribune sportswriter Mike Sando stopped by this morning - he doesn't have a desk here since he's on the road so often - to discuss improvements and enhancements for his blog. In case you're not a Seahawks fan, Mike started writing a blog last year and it has evolved into one of the most popular features on the site.

This week has been wild for Sando in covering the Seahawks as they maneuvered to keep Pro Bowl guard Steve Hutchinson on the team. This is not a story that can be done with a once-a-day news cycle. The nuances, the speculation, and the discussion it generates does not fit neatly into a 15-inch story in the morning paper.

So Mike evolved. And his readers have, too.

Monday, when the story hit its zenith, the blog received 19,000 page views and the comments - which pop up into a new window - received an additional 10,000 views. Considering the homepage of our Web site received 50,000 page views yesterday, this is a hugely popular feature.

I asked Mike if he could imagine life without a blog today, noting that a year ago, he had yet to launch. His reply:

No, I can't. I don't know what I'd do without the blog. It was always so frustrating to be limited by what you could put in the paper. I just want to get this stuff out and the blog allows me to do that. Once you live in the digital world, it just becomes part of you.

Will all of our coverage be transformed by the digital world? Probably. We're living in the evolution right now and it's milestones like this that allows you to see the changing media landscape a little more globally. At least for a moment.