We were treated to some interesting data in a Newsroom staff meeting yesterday (yes, I know I'm sick if I use "treat" and "data" in the same sentence.)

The News Tribune subscribed to the latest Scarborough research and our research specialist Gary Pederson sliced and diced the data for a presentation to several groups within the company.

Among the data I found most interesting were the responses to questions about web site usage among Pierce County residents. Below is a list of the top online sites visited by the 745 residents who responded – and who had accessed the Internet in the past 30 days.

The News Tribune’s site is ranked No. 1 for news in Pierce County (hopefully that doesn’t surprise you) but news and local advertising lag far behind search, maps, portal and auction sites.

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Top news sites:
1. TheNewsTribune.com (20.8%)
2. KING5.com (13.9%)
3. KOMOTV.com (11.9%)
4. KIROTV.com (11.0%)
5. SeattleTimes.com (8.6%)

All online sites:
1. Google (75%)
2. Mapquest (52%)
3. Yahoo (45%)
4. eBay (34%)
4. MSN (34%)

Other noteworthy sites:
Amazon (14%)
Weather.com (14%)
AOL (13%)
CNN (10%)
Craigslist (9%)
ESPN (9%)
MSNBC (8%)
NFL.com (7%)
Monster (6%)