That was one of the questions offered this morning during the opening session of the 2007 edition of the South Sound Technology Conference at UW-T. The panel discussion, which I moderated, featured Kathy Gill from UW-Seattle, Matt Rosenberg from the Cascadia Prospectus, and David Zeeck, the TNT's executive editor.

Matt offered a three-point plan:

1. Link to lots of good information (which you find through RSS and Google News searches)
2. Have an opinion
3. Write well

Kathy offered a different three-point plan:

1. Voice
2. Voice
3. Voice

Dave passed the buck to me since I'm responsible for launching and, to a lesser degree, coaching the TNT bloggers. I wish I could spend more time helping our bloggers, but most of them are doing pretty darn well on their own. The advice I offered stems from my experience with them and their blogs, since it's not this blog that is driving 25% of our site's page views (as the TNT blogs are).

1. Be knowledgeable
2. Be authentic
3. Be compelling

The last point spurred Kathy to offer a quick way to generate buzz: mention Ron Paul.

After the session, Matt and I were talking and agreed we missed the bonus point: have fun.