In case you missed it, online social networking is all the rage these days. Facebook, MySpace and LinkedIn are the leading web sites for this, but group sites like Ning and Yahoo and Google Groups also have millions of users. But not everyone is on board. Does your father belong to Facebook?

Jason Feffer knows social networking. As employee No. 4 at MySpace in 2003, he helped grow the site into the digital giant it is today. His take on the state of social networking today: "It's boring."

So Feffer has a new project that he hopes will be the next stage in the evolution of social networking. SodaHead.com is a Los Angeles-based web site with impressive technology and vibrant interactivity based on polls. SodaHead allows users to ask any question they want. Then other users answer and rate others' poll questions, and discuss the issues presented in the polls with one another. "We're flipping social networks upside down," Feffer told me recently during a phone interview. "Users find people through issues they're passionate about.

"We've made the Internet familiar to people who aren't used to social networks."

I tried it out recently and found it easy to use and recommend it to those of you who are blogging and want to tap into the power of their widget-based polls. You can create a poll and then embed it on your blog and allow your readers to interact with their technology.

So what do you think about social networking? Weigh in on this question with the poll I created on SodaHead's site. (Note: unfortunately our blog platform doesn't allow embeddable widgets, one of many reasons we're moving to a new platform.)

SodaHead has already had more than 41,000 questions created, and it just came out of beta in September.

"Users are not looking to meet friends of friends of friends, Feffer said. "Now that everyone's connected with Facebook, LinkedIn, etc. we're not trying to meet new people. It's boring. There's nothing to do one you set up your profile. At SodaHead we flipped it and instead of putting the profile as the centerpoint, we said let's put the content first meaning the issues that I'm passionate about."