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Andrew Fry asks about the fate of newspapers in his latest post. And gives me fair warning that he'll be putting me on the spot with this question when I visit his class in a couple weeks.
LostRemote shows us how hyperlocal blogs are building audience and building a sustainable business in Seattle. And makes a key point that I’ve been echoing recently: thousands of out-of-work newspaper journalists could change the game.
Successful local start-up news sites are usually staffed with experience in journalism and online media. Now that thousands more newspaper journalists don’t have a day job, it figures that a number of them will sign up for a Wordpress account and look to fill a niche in their community for local news and information.
What will that mean for the newspaper, especially a mid-sized daily like the TNT? Not much, since hyperlocal blogs that focus on neighborhood-level news will be covering ground the newspaper hasn't focused on in years.
The newspapers' challenge is to ramp up its online business while continuing to produce a print product that brings home most of the bacon. So cuts will continue, until a level is found that is sustainable while maintaining profits. But there will be holes to fill (like the real estate blog Fry referred to) while executives change the oil on this car as it drives down the freeway.
Phil Meyer argued recently that the newspaper of the future should be smaller and targeted to the elite. I'm not sure if that's the right direction for a paper like the Tribune, but the product and service will continue to change as news and information adapt to this new ecosystem called the digital age.
