Friday is my last day at The News Tribune. And with my transition, this blog will be retired.

Online in the South Sound launched in March 2006. I appreciate those who have visited and contributed to this community and will miss writing here. Honestly, though, it's always grated on me that I wasn't able to give it more time and attention.

I am leaving my position at The News Tribune to pursue other opportunities. I will be focusing my attention on my Journalism 2.0 activities, including more speaking and consulting and also writing an updated version to my book. Next week, for example, I'm traveling to Europe to speak at conferences in Portugal and Denmark.

I am also leading a startup company called Serra Media that is building interactive applications and digital platforms for local publishers. I like to think it's a way for me to do what I've been doing these past nine years running online news sites - specifically the innovation and experimentation - but do it for many web sites instead of just one.

I will continue to blog and Twitter and remain active in the South Sound technology scene. I will also always be a friend to The News Tribune and on Friday will blog here about how I'm leaving the best job I've ever had.