PEMCO Insurance hired a company to do the polling in February. They asked 766 people and 60 percent of them said talking on a hand-held cell phone while driving should be a primary offense.

On Tuesday, a new law takes effect in Washington that makes such activity a "secondary" offense, which means a driver would have to be caught doing something else wrong before he or she could be ticketed for talking on a cell phone. The ticket will be $124.

Here's the full release from PEMCO Insurance, which has some interest in drivers paying attention to what they're doing since their insurance will have to pay for whatever they smash into while they're distracted on their cell phones.

News Release
June 26, 2008
FOR IMMEDIATE RELEASE

PEMCO Insurance Poll Shows Washington Drivers
Think New Cell Phone Law Falls Short

SEATTLE – According to a recent poll conducted by PEMCO Insurance, while Washington drivers agree that the steady rise in cell phone usage while behind the wheel calls for changes to state law, most think the impending July 1 change making it illegal to use a cell phone without a hands-free device while driving doesn’t go far enough.

Of those polled, a majority (60 percent) support making cell phone-usage violations a primary offense, allowing law enforcement to cite violators solely for text-messaging or talking on a cell phone while driving. However, the approved law is a secondary offense, which requires motorists be in violation of a primary offense before they can be cited for using a cell phone while driving.

[More:]

PEMCO Insurance’s Northwest Poll consistently demonstrates drivers’ concern for regulating the use of a cell phone while driving. In 2005, the poll reported that four out of five Washington drivers believe that talking on cell phones while driving should be legal only with hands-free devices, or made illegal altogether.

“These trends have held steady for the past three years,” said PEMCO spokesperson Jon Osterberg. “Last year when we asked drivers statewide what they thought about the law, two out of three told us that talking on a cell phone while driving should be a primary offense. People understand that holding a cell phone while driving is distracting, and they’re letting us know more should be done to regulate it.”

An even larger majority – 73 percent – express that text-messaging behind the wheel, which became illegal as a secondary offense on Jan. 1, 2008, should also be cited as a primary offense.

The poll also reveals that while drivers are calling for more-stringent enforcement of technology-usage laws, those same drivers admit to relying more on cell phones while on the road.

This year, the percentage of those who already use hands-free devices rose from 17 to 21 percent, while an even greater number – 28 percent – report using a hand-held device while driving.

Despite these increases, drivers maintain that their biggest safety concern while driving relates to cell phone usage. Two in three respondents express that texting and talking on a cell phone while driving contributes significantly more to accidents and problems on Washington roadways – even more so than speeding and driving while fatigued.

“There’s no question that talking on a cell phone while driving keeps us from giving our full attention to the road. The good news is, Washington drivers recognize the risks and want stronger laws despite our increased dependence on technology,” Osterberg said.

Perhaps not surprising, electronic-device usage while driving is particularly high among younger drivers. Younger drivers do, however, indicate greater intent (35 percent versus 29 percent overall) to purchase a hands-free device for use with their mobile phone.

About PEMCO Insurance
PEMCO Insurance, established in 1949, is a Seattle-based provider of auto, home, boat, life, and umbrella insurance to Washington state residents. PEMCO Insurance is sold by community agents throughout the state and through PEMCO offices. For more information, visit www.pemco.com.</blockquote>