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Peter Callaghan is a local columnist. He’s covered the
statehouse and state politics since 1981. Before joining The News
Tribune in 1985, the Stadium High grad worked for newspapers in Everett
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Peter
Joe Turner has covered state government and transportation
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previously worked in Nashville, Tenn. and Portland, Ore. When he's not at
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Les Blumenthal has been covering Washington, D.C. for The News
Tribune since 1990, focusing on issues and politicians involving the
state. Before joining The News Tribune, he spent 13 years working for
The Associated Press in Seattle, Illinois and Washington, D.C. Email Les
John Henrikson is a local news editor who oversees political coverage. He's worked as a journalist in the
Northwest for 19 years, supervising coverage and reporting on local and
state government, the environment and growth. Email John
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Score one for the old media, right?
Barack Obama supporters who signed up to receive an e-mail or text message were supposed to be the first to learn about his choice of running mate.
But the Associated Press, New York Times and television networks were reporting that Sen. Joe Biden was the veep pick around 10 p.m. Pacific time last night.
The News Tribune sent out a breaking news alert to our readers around 10:30 p.m.
Obama's campaign sent out the text message alert around midnight Pacific time, apparently as a result of the media reporting.
At first blush, it would appear to be a victory for the mainstream media. But The New York Times has an interesting blog post on the subject that points out Obama not only captured a lot of cell phone numbers as a result of the gimmick, but the campaign generated plenty of buzz.
From the Times blog:
“The guy gets press for putting the people first, he gets said people to commit their digits, the giftwrap gets torn prematurely, and everyone’s abuzz. Voilà. The man knows how to market himself.”
What do you think? Was this the strategy all along? Or did the AP and others really "break" the news?
Also, let me know if you received one of the Obama text messages. What time did it arrive on your phone? Did it wake you?
COMMENTS:
The most important fact is that the Obama campaign now has thousands and thousands of new cell numbers that they can call and text through November. Mission accomplished for Team Obama.
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