Just a few months into his discount-real-estate adventure, Ray Pepper says he’s getting more push back from real estate agents than he expected. (Pepper opened $500 Realty in South Tacoma this summer.) Some of which has come at the company's Puyallup Fair booth, where you can find him and his free T-shirts this weekend.

“Anyone who gets upset with $500 Realty or Redfin, there’s so many other things to get upset about,” he said, referring to other companies he believes will some day make multiple listing services obsolete.

Consumers don’t complain, he said. The company charges $500 for a listing and refunds 75 percent of commission to buyers. $500 Realty’s tagline: “We are your only true friend in real estate.”

One change Pepper’s considering, after receiving numerous complaints from agents: Removing copy on yard signs advertising $500 Realty’s three-quarters of commission refund.

“I don’t want to make it so much tougher on these agents,” he said.

$500 Realty isn’t the only real estate booth at the fair. Open House commenters say Windermere and Genesis Real Estate also are there – I have a call into a fair official to confirm.