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Buyer bonuses seem to be as popular as ever, given continued hesitancy on the part of home buyers. I wrote a story in October about such incentives, which can take the form of home warranties or cash to put toward closings or even cars.
But in recent days I have run across a few buyer bonuses that struck me as over the top or unusual to the point that I wondered if perhaps they had the opposite of the intended effect.
Here’s a sampling:
For a $275,000 Tacoma home: "12 percent owner financing on full-price offer. Up to 6 percent closing costs. Two flat panel TVs! (One installed.)"
For a $199,500 Tacoma duplex: "$10,000 buyer bonus! Seller will use bonus to remodel the front unit prior to closing or buyer may use bonus for closing costs or?"
For a $299,000 Tacoma home: "This owner is an investor who has decided that this home is too big to be a rental. She will consider creative proposals like trades, owner help with financing, etc."
Do such forthcoming remarks give the buyer too much of an upper hand in a potential sale? Or is such openness the best marketing policy in today’s market?
