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Real estate agents have a lot of names for the Hilltop, the centrally-situated and formerly (still?) infamous neighborhood in Tacoma. But not, typically, the Hilltop. In their listings, agents call it New Tacoma, South Downtown, Upper Tacoma.
Sure, the Hilltop has its share of image baggage. Two decades ago, the Hilltop was a mess of gangs, violence, drugs and run-down properties. Not so now. Certainly, developers have noticed, finding enough merit in the neighborhood to build several dozen new condos there in recent years. The Hilltop stretches from Division Avenue to South 28th Street and to South Sprague and Tacoma avenues.
What do you think? Does the Hilltop’s baggage make it the kryptonite of real estate marketing? Or should we call a place by its name?
Of the new neighborhood names floating out there, I don’t see any yet that’s stuck. Is one among them better than the others? Or how about a suggestion for an altogether new name? Any votes for the Hilltop?
