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We know people use gift cards, furniture shopping sprees and even free cars to sell a home. But a gift card for signing up with a specific agent?
Patricia Graham, a new agent in Orting, is offering a $1,000 gas gift card or the equivalent in cash to customers who list a home with her or use her services to buy a home. The giveaway comes at closing, she said.
Graham said the idea grew out of a marketing plan she designed with the help of her broker to build clientele. Living in Orting, she knows many residents work far from home and thought a gas card giveaway might catch their eye. (Her husband drives daily to his Boeing job in Everett. It’s 125 miles roundtrip.)
Graham, who’s working at Northstone Real Estate, said she was drawn to today’s market because she’s wants to get involved on the investment side.
“It’s been a dream. It’s just something I have a desire to do,” said Graham, who has an eclectic work background, from hair dresser to shoe saleswoman to bus driver.
Graham got started in real estate in April and launched her gas-card giveaway about two weeks ago.
“I have a lot of people who think it’s a great idea, but I haven’t had any action on it yet,” she said.
Any thoughts? Would the prospect of a $1,000 gas card entice you to sign up with a particular agent?
