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Tacoma and South Puget Sound Real Estate Blog
Tuesday, August 26th, 2008
Posted by Marce Edwards @ 03:07:37 pm

Molly Smith spends much of her time making other people's houses look good. Smith owns Molly Smith Designs in Tacoma, which helps people stage their houses.

We asked her what some of the top mistakes she sees when people stage their homes to be put on the real estate market:

Not addressing bad smells

Not making sure the house is clean and clutter free

Not addressing bad paint color

Not removing draperies or window coverings that are dated and,

Just not having the home completely ready before it’s put on the market

Smith said she sees home owners who have too many personal items on display. She suggests putting family photos away when listing a home.

She said she’s noticed more homeowners realizing the benefits of properly staging their homes.

“I would say that more and more people are doing consultations and more and more people are understanding the importance of staging,” Smith said.

Depending on the needs of the home, Smith said a consultation with her would start off at $75 for an hour. If the home is not yet vacant and depending on its condition, the price could jump to as much as $1 per square foot for a “full blown staging.”

Smith said that because of limited funds, some homeowners benefit more from having a consultation then having someone do the staging for them. “People are still pretty tight with their dollars and want to spend as little as possible,” Smith said.

“Usually they get the most bang with a consultation and just being told what to do versus having somebody do it for you.”

By LaShonna McBride, for The News Tribune

Categories: Marketing 13 comments

COMMENTS:

gigharborundressed @ 16:04 - Tuesday, August 26th, 2008
http://gigharborundressed.com
Good post...staging has become an increasingly important part of selling a home. A few years ago, it was almost useless, as homes were just flying off the shelves regardless of how they looked.
Now, if you're looking for a home, there's a good chance that there are 30 or more homes in your price range in your desired area. Having the one house that stands out above the rest may make the difference in getting it sold.
I've noticed staging to be extremely effective for those "odd" rooms. I've walked in to many houses and stepped into a room and thought, "What would you do with this room?" A simple desk, bed at an angle, etc can give folks ideas on what to do with tricky rooms.
pepperrealty1 @ 17:04 - Tuesday, August 26th, 2008 Email
"Tips for getting your home ready to sell"

Here are the TWO main Tips sellers.

Know your area and be realistic.

To sell in this environment you must be the best deal on the block. Price your home very aggressively and ask yourself if you were Buying right now would you choose yours or another one.

A little research and common sense will benefit you much more then all the staging can provide.

Ray Pepper
Broker
www.500Realty.net
DanHannah @ 08:22 - Wednesday, August 27th, 2008 Email
Part of being "the best deal on the block" IS staging.

Of course you can reduce your price until smells, clutter, and decorating problems no longer matter. But that number is far below market.

Why do you advise people to reduce the price when doing both is clearly the answer:

Clean up and stage a little, price right.

I've only bought and sold 5 houses in my life, so I'm no expert, but I've done pretty well with a more rounded approach.
DanHannah @ 08:24 - Wednesday, August 27th, 2008 Email
That used to say "why do you advise people to ONLY reduce the price"
pepperrealty1 @ 08:38 - Wednesday, August 27th, 2008 Email
Oh come on Dan. We never advise people to only do this or only do that. But, if the home is over priced staging will do nothing. EVERY seller MUST start with a fair price based on current market conditions or all the money they spend on staging will be useless.

Education and research before placing the home on the market is the most important "Tip" sellers need to keep in mind. Then common sense can go a long way.

Ray Pepper
Broker
www.500Realty.net
pepperrealty1 @ 08:41 - Wednesday, August 27th, 2008 Email
Why was my response deleted?
GiovannaVB @ 10:04 - Wednesday, August 27th, 2008 Email
If the Tribune is going to censor the comments they should at least explain what the heck they're doing.
gigharborundressed @ 13:54 - Wednesday, August 27th, 2008
http://gigharborundressed.com
I've got to agree with Dan on this one. Since so much emphasis is being placed on common sense here, let's give home sellers some credit and assume they know that price is the major factor in selling a home. Staging is the little bit of "extra" you can do to make your home more appealing. I doubt anybody reading this blog thought to themselves, "Ohhh...I can stage my home and sell it for whatever price I want! Great!" As Dan said, staging IS the way to make your home stand out.

In terms of "censorship," I think we need to remember that this is the TNT's blog. They have the right to post and not post whatever they want. We're essentially invited guests to their blog. It's not unreasonable to expect guests to follow the hosts' rules.
againstthetide @ 20:29 - Wednesday, August 27th, 2008 Email
Well said Gig, this in your face thing, really needs to stop! Points and counter points can be done tastfully and respectfully. Points can be easily made without acromony.
pepperrealty1 @ 00:50 - Thursday, August 28th, 2008 Email
it was my mistake. there was no deleted blog. There was some sort of delay for 5 minutes and I assumed I was "bad" again.

Gig Harbor a problem many sellers state is the belief people will talk me down anyway in this environment so lets just list it at a higher price. As time marches on in the coming years and prices come down the public WILL become more knowledgeable. It will just take time.
broker @ 09:16 - Tuesday, September 2nd, 2008 Email
Ray, A little info for you. Help-U-Sell is going bankrupt. Century 21 is 50M in debt. This market is turning even though you refuse to admit it.
Oh, there is only one national company that has actually seen company growth thru this downturn. Can you tell me what company?
pepperrealty1 @ 17:57 - Tuesday, September 2nd, 2008 Email
Broker. I sincerely hope everyone makes money and your Brokerage does well..The only books I know are 500 Realty. We are quite profitable now and when our 2nd office Opens in Redmond we should double in size. Its all about Lead Generation, customer service, and giving the public what they want. The way real estate will be performed in the next decade will be vastly dfferent then it is today!

Continued success!

Ray Pepper
Broker
www.500Realty.net
broker @ 15:23 - Wednesday, September 3rd, 2008 Email
Ray, even though we don't agree how real estate should be done, I respect your belief in your model. Good Luck and make it a great day!

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