Take a look at this article in the Wall Street Journal on the founders of hoopshype.com. NBA general managers, coaches, players, agents, reporters -- pretty much anybody involved in the NBA -- reads this site daily to pick up rumors or tidbits on what’s happening in and around the league. And the site is run by three guys in Spain. Read this excerpt.

After six years of anonymity, the architects of Hoopshype.com have come forward, and they turn out to be a surprising squad: three 29-year-old men working from their apartments in Spain. Collectively, they've been to two NBA games, although they watch on TV. One of them doesn't even like the sport.

How three Spaniards became the town criers of a major North American sports league is another reminder of how the Internet is helping displace traditional reporting with specialized sites and forums that feature a mix of rumors, news and opinion. "I like the fact that what I do has an impact on the NBA outside of my country," says Hoopshype founder Jorge Sierra